The concept of influence in business has undergone a seismic shift. No longer is it simply about how many followers you have or the size of your audience. Instead, being a business of influence is about creating meaningful connections, driving targeted impact, and leaving a legacy that resonates beyond the surface.
The Evolution of Influence
In the past, influence in business was tied to mass appeal and visibility. Big numbers equaled big impact—or so we thought. But today’s landscape tells a different story. Influence is no longer about broadcasting to the largest possible audience; it’s about knowing your audience intimately and having the credibility to move them into action.
True influence is highly targeted. It’s about engaging with the right people in the right way. Whether you’re a solo-preneur or a global brand, your ability to build authentic relationships within niche networks is more valuable than ever.
Business Influence vs. Social Influence
The term “influencer” often comes with misconceptions, particularly in the era of social media. It’s easy to conflate social influence (likes, shares, and followers) with business influence. But the two are distinct:
• Social Influence is about visibility and relatability. It thrives on personal branding and charisma.
• Business Influence is about strategy and authority. It’s the ability to shape industries, inspire decisions, and drive value through expertise and connections.
The Misconceptions of Influence
Many assume influence is a “popularity contest.” The truth? It’s about who you know, not just who knows you. A business influencer leverages strategic relationships to unlock opportunities, foster innovation, and create impact that ripples across their field.
Your worth as an influencer lies in:
• Your credibility—Are you seen as a thought leader in your space?
• Your network—Can you connect people to resources, ideas, or opportunities?
• Your values—Do you stand for something that resonates deeply with your community?
Becoming a Business of Influence
To be a business of influence is to understand your audience’s needs on a granular level and deliver value in ways that matter most to them. It’s about quality over quantity—having fewer but more impactful connections. influencers as much like brand strategists. The most successful ones don’t chase trends; instead, they craft a unique voice and vision, becoming trusted authorities in their space. They understand the power of positioning—knowing their audience deeply and aligning their message to resonate authentically.
The Thrive Club and the Luxury Collective Surrey are multi award winners in both business Networking and Business Influence, our founder Luna was nominated as a thoughtful leader in the Fold Woman of the Year Category.
To find out more or join our Women's Business Club, visit www.luxurycollectivesurrey.com or email: luna@luxurycollectivesurrey.com
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